microSHIFT
Production
- Category Content Production
- Client microSHIFT
- Start Date 07 December 2021
- Handover 13 July 2023
Objective: Develop a streamlined visual content production system that enables efficient creation, editing, and distribution.
For cycling companies like microSHIFT, crafting an end-to-end complete content production system is vital. Setting up this system from scratch required a deep understanding of the brand’s needs. Meticulous planning of content types and distribution channels and continuous adaptation to the dynamic needs of the cycling community was critical. Whether it was detailed how-to videos, insightful or informative blog articles about the latest advancements in gear technology, or visually striking social media campaigns, microSHIFT’s content pedaled forward with a unified message of quality and reliability.
- + Photography
- + Videography
- + Graphic Design
- + Copywriting
- + Digital Workflow
The Solution:
To overcome the challenges faced by microSHIFT, we rolled out a robust content production framework tailored to rapid creation of content through actionable non-linear steps. Given the technical depth of the products, we established a specialized content team comprising industry experts and cycling enthusiasts, ensuring accurate translation of product specifications into engaging narratives. Using a modular content approach, we created master templates that maintain microSHIFT's brand identity while allowing for customization across diverse multimedia formats, from blog articles to video demonstrations.
While guaranteeing content precision, this approach also catered to the nuanced preferences of the stakeholders involved. Integrated feedback loops, complemented by cutting-edge production tools, facilitated efficient scaling of content creation without compromising quality. Thus, through strategic orchestration, we successfully elevated microSHIFT's brand narrative, ensuring their value proposition – superior performance at an affordable price – reached and resonated with their target audience globally.