On January 7, 2025, Getty Images and Shutterstock announced a “merger of equals” set to create one giant visual-content juggernaut. According to the release, the new combined company, operating under the Getty Images Holdings umbrella, will feature a substantial arsenal of stock visuals, event coverage, and advanced technologies, including generative AI.
The corporate spin is all about “expanded opportunities,” “synergies,” and a “premier visual content company.” But let’s cut through the noise: